Tuesday, May 23, 2017

#paris program UPAEP - IEMI - digital innovation program

Pre-trip Mobile site live for UPAEP Paris 2017 Program!

CMH - IEMI has created an immersive program for UPAEP + launched a travel trip site designed to help participants navigate via their mobile phones - in the travel planning stages + during their stay in Paris.

  • Classwork + coursework
  • Presentations + sharing
  • Cultural visits
  • Local businesses visits
  • and yes...some free time to explore

We look forward to welcoming the participants and their Professor in June.  This is the 3rd year for the innovative International MBA program at  @CMHacademy


Monday, May 22, 2017

Social Media = Conversations with #Hotel Guests

Social conversations help differentiate your hotel + the positive advantages of your locale expertise.  Most hotels are using social media just to push out sales messages.  Smart hoteliers use social to engage guests in conversation - prior to stay, in destination (key = mobile users on Facebook), poststay.

This brief presentation highlights best content mix....relevant for guests + shareable to THEIR social networks.

I thank Corentin ComBalbert for putting it together.

Tuesday, May 9, 2017

Victor & Charles #AI Platform for Predicting Guest Delights

Victor & Charles lead the way in hyper-personalization for delighting #hotel guests ... predictive analytics... absolutely cutting edge!

A Paris #startup, analyzes public information (social networks, web content, ...), socio-cultural and behavioral to provide relevant information to hoteliers seeking to reach the next level of guest service.

Corentin Combalbert, Hospitality Executive Services, recently met with the team to evaluate the impact of a '360 guest view' on future pre-demand guest services.  He also had quite the experience with Victor & Charles chatbot - all positive!!

Inside scoop from meeting below.

Predicting guests' desires and providing personalized, delightful attention is the next generation of guest service.