It makes sense!! Almost 90% of people with smart phone use texting for their communications.
This Customer Think article provides a number of examples of guest-hotel and hotel-guest texting for services.
With texting, hotels can make sure their customer service isn’t taking a vacation. Using the right technology, they can boost engagement and grow revenue by contacting customers on a channel they prefer, and also foster loyalty with an intelligent mobile experience that travels with them and anticipates their needs.
Used in conjunction with geo-targeting + predictive requests, personalized smart hotel texting can be a revenue source.