Tuesday, April 23, 2013
Wednesday, April 17, 2013
Monday, April 1, 2013
Article originally posted on my marketing blog.
"Content is SEO !" you must have heard and read this everywhere for a few months now.
Well it's true, but for Optimized Content only, that are part of a Content Strategy !
It's sounds complicated, but it's not. A small independent business can definitely reach more than 250,000 readers.
One solution is to get noticed !
Le Grand Balcon Hotel in Toulouse (France) got noticed by a regional newspaper that spotted a blog post I wrote for the hotel. The article was about a teaser trailer that has been recently made by a french film-maker (@GabinFueyo), within the sumptuous Saint-Exupéry Suite.
The teaser trailer was compelling and inspiring, it deserved to be optimized and shared in a strategic way.
Check out the content strategy below !