Friday, August 31, 2012

Smart Use of Social for Hotel Pre-Opening

Ampersand Hotel, London, pre-opening strategy includes Facebook contest + direct guest experience feedback + social marketing source info = very effective use of SM.

Thursday, August 30, 2012

Google's Position on the Travel Market

The travel ecosystem chart below has been made by Travopia to show how Google's tools and features related to the travel industry "now look from the front-end user's perspective"
(read Kevin May's analysis of the chart in an article on Tnooz)

It can be noticed that Google's tools and features (mentioned on the chart) have been developed (and are still being developed) in order to provide travelers with a 360° online experience. Travelers are thus led to think "Google" before, during and after their trips, which makes Google a real traveler's assistant.

Although professionals in the travel industry don't exactly know Google's potential on this market, it is important for them to closely follow what Google is developing for travelers, all the more so as Google is now positioned on the most important markets related to the travel industry.

More details about the chart on Travopia

Tuesday, August 21, 2012

Sunday, August 19, 2012

As customers have become increasingly hybrid, business + leisure travel lines blurred, Marriott Rewards promo cleverly helps visitors self-segment. Has hotel market segmentation morphed into travel styles?

Thursday, August 16, 2012

App helps you chose your airplane seat!

You're in the airport. At check-in the nice lady asks "is seat 23B good for you?" and you say yes as if you knew by heart the seat map of the plane. As if! Sometimes you don't even know the type of plane you are flying! So to make an informed decision about the tiny space you are going to spend the next hours in, try the SeatGuru app and avoid being the doorman of the toiletts. @Tacioneglobe Download app here.

Appnostic to kick-start your Social Marketing Campaigns

Thursday, August 2, 2012